Kotler, Philip Marketing management / Philip Kotler - New Jersey : Prentice Hall, c2000. - xxxii, 713 p. : ill. ; 26 cm. ISBN: 0130122173 LCCN: Subjects--Topical Terms: Marketing ManagementMarketing Marketing management LC Class. No.: HF5415.13 / .K64 2000 Dewey Class. No.: 658.8 / K87m