Churchill, Gilbert A. Basic marketing research / Gilbert A. Churchill and Tom J. Brown - 5th ed. - Australia : Thompson, c2004. - xxvii, 738 p. : ill. ; 29 cm. + 1 computer disc (CD ; 3/4 in.) ISBN: 0324190972 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .C49 2004 Dewey Class. No.: 658.83 / C559b