Peter, J. Paul Consumer behavior and marketing strategy / J. Paul Peter and Jerry C. Olson - 5th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxv, 545 p. : ill. ; 26 cm. ISBN: 0256261903 LCCN: Subjects--Topical Terms: Consumer behaviorMarketing LC Class. No.: HF5415.3 / .P468 1999 Dewey Class. No.: 658.8342 / P478c