TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0256261903
AV  - HF5415.3 .P468 1999
U1  - 658.8342 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
ER  -