Perreault, William D. <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
William D. Perreault and E. Jerome McCarthy 
 - Boston :  Mass: McGraw-Hill/Irvin,  c1999. 
 - xxxi, 785, [53] p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>007561028 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Periodicals<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5410  / .A67 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8005  / P258a