TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 007561028
AV  - HF5410 .A67 1999
U1  - 658.8005 
PY  - 1999///
CY  - Boston
PB  - Mass: McGraw-Hill/Irvin
KW  - Marketing
KW  - Periodicals
ER  -