Boone, Louis E. Contemporary marketing / Louis E. Boone and David L. Kurtz - Australia : Thompson, c2006. - lviix, 65 p. ; ill. ; 25 cm. ISBN: 0324407556 LCCN: Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .B53 2006 Dewey Class. No.: 658.8 / B724c