Thompson, Arthur A.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A. J. Strickland III and John E. Gamble. - 15th ed. - New York : McGraw-Hill/Irwin, c2007. - vp. : col. ill., col. maps ; 25 cm.

Includes bibliographical references and index.



9780071107570 0071107576


Strategic planning
Strategic planning--Case studies.

HD30.28 / .T46 2007