TY  - BOOK
AU  - Alsem,Karel Jan
TI  - Strategic marketing: an applied perspective 
SN  - 0071244174
AV  - HF5415 .135 2007
U1  - 658.802 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Decision making Marketing
KW  - Management Marketing
KW  - Management
ER  -