Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong 
 - 12th ed. 
 - New Delhi :  Prentice-Hall of India,  c2008. 
 - xxiv,599 p. :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>9788120332928 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing managemnt.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2008