TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9788120332928
AV  - HF5415 .K636 2008
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
KW  - Marketing managemnt
ER  -