David, Fred R. Strategic management : concepts and cases / Fred R. David. - 11th ed. - New Delhi : Prentice-Hall, c2007. - xxxi, 393 p. : ill. (chiefly col.), map ; 26 cm. ISBN: 9788120331464 Subjects--Topical Terms: Strategic planning.Strategic planning--Case studies. LC Class. No.: HD30.28 / .D38 2007