Bruner, Gordon C. <br/><br/>
Marketing scales handbook :  a compilation of multi-item measures for consumer behavior & advertising / 
Gordon C. Bruner, Paul J. Hensel and Karen E. James 
 - Mason, OH. :  Thomson,  c2005. 
 - xxii, 842 p. :  25 cm. 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Statistical methods<br/>Handbooks manuals etc
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B785 2005 
<br/><br/><label>Dewey Class. No.: </label>658.83028  / B894m