TY  - BOOK
AU  - Bruner,Gordon C.
AU  - Hensel,Paul J.
AU  - James,Karen E.
TI  - Marketing scales handbook: a compilation of multi-item measures for consumer behavior & advertising 
AV  - HF5415.3 .B785 2005
U1  - 658.83028 
PY  - 2005///
CY  - Mason, OH.
PB  - Thomson
KW  - Marketing research
KW  - Statistical methods
KW  - Handbooks manuals etc
ER  -