TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0131875523
AV  - HF5415.13 .L5883 2007
PY  - 2007///
CY  - Upper Saddle River, N. J.
PB  - Pearson /Prentice-Hall
KW  - Professions
KW  - Marketing Service industries
KW  - Marketing
ER  -