Tapp, Alan Principles of direct and database marketing / Alan Tapp - 3rd ed. - Harlow, England ; New York : Financial Times/Prentice-Hall, c2005. - xiv, 489 p. : ill. ; 25 cm. ISBN: 0273683551 LCCN: Subjects--Topical Terms: Direct marketingDatabase marketing LC Class. No.: HF5415.126 / .T35 2005 Dewey Class. No.: 658.872 / T174p