TY  - BOOK
AU  - Tapp,Alan
TI  - Principles of direct and database marketing
SN  - 0273683551
AV  - HF5415.126 .T35 2005
U1  - 658.872 
PY  - 2005///
CY  - Harlow, England ; New York
PB  - Financial Times/Prentice-Hall
KW  - Direct marketing
KW  - Database marketing
ER  -