Kerin, Roger A. Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson - 11th ed. - Upper Saddle River, N.J. : Pearson/ Prentice-Hall, c2007. - x,722 p. : ill. ; 29 cm. ISBN: 0131871528 LCCN: Subjects--Topical Terms: MarketingDecision makingMarketing LC Class. No.: HF5415.135 / .K47 2007 Dewey Class. No.: 658.802 / K39s