Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon - 7th ed. - Upper Saddle River, N.J. : Pearson/ Prentice-Hall, c2007. - xviii, 654 p. : ill. ; 29 cm.

0132186942




Consumer behavior

HF5415.32 / .S6 2007

658.8342 / S689c