Keller, Kevin Lane Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008. - xxi, 692 p. : col. ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9780131888593 9788131719770 Subjects--Topical Terms: Brand name products--Management. LC Class. No.: HD69 / .B7K45 2008