TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9780131888593
AV  - HD69 .B7K45 2008
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice-Hall
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index; Management
ER  -