Hoffman, K. Douglas <br/><br/>
Services marketing :  concepts, strategies & cases / 
K. Douglas Hoffman and John E. G. Bateson. 
 - 3rd ed. 
 - Mason, OH :  Thomson /South-Western,  c2006. 
 - xix, 588 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0324422830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Marketing.<br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .H64 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8  / H699s