TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Services marketing: concepts, strategies & cases 
SN  - 0324422830
AV  - HD9980.5 .H64 2006
U1  - 658.8 
PY  - 2006///
CY  - Mason, OH
PB  - Thomson /South-Western
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index; Marketing & International Business
ER  -