Govoni, Norman <br/><br/>
Promotional management / 
Norman Govoni, Robert Eng and Morton Galper 
 - New York :  Prentice-Hall,  c1993. 
 - xi, 575 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>9813026987 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Promotional management
<br/><br/><label>LC Class. No.: </label>HF5415  / .G624 1993 
<br/><br/><label>Dewey Class. No.: </label>658.3126  / G721p