Keller, Kevin Lane <br/><br/>
Best practice cases in branding :  lessons from the World's strongest brands / 
Kevin Lane Keller 
 - Upper Saddle River, NJ :  Pearson Education,  c2008. 
 - 382 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780131888654 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>Marketing<br/>Brand name products
<br/><br/><label>LC Class. No.: </label>HD69  / .B7K447 2008