TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Best practice cases in branding: lessons from the World's strongest brands 
SN  - 9780131888654
AV  - HD69 .B7K447 2008
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson Education
KW  - Branding
KW  - Marketing
KW  - Brand name products
ER  -