Kellogg on branding : the marketing faculty of the Kellogg School of Management /
edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
- Hoboken, N.J. : Wiley, c2005.
- xvii, 334 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780471690160 0471690163
Brand name products. Branding (Marketing) Customer relations--Management.