TY  - BOOK
AU  - Tybout,Alice M.
AU  - Calkins,Tim
ED  - Kellogg School of Management.
TI  - Kellogg on branding: the marketing faculty of the Kellogg School of Management 
SN  - 9780471690160
AV  - HD69 .B7K45 2005
U1  - 658.827 
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Management
N1  - Management; Marketing & International Business
N2  - Includes bibliographical references and index
ER  -