Kumar, Nirmalya <br/><br/>
Private label strategy :  how to meet the store brand challenge / 
Nirmalya Kumar and Jan-Benedict E. M. Steenkamp. 
 - Boston, Mass. :  Harvard Business School Press,  c2007. 
 - xvii, 270 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?. 
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<br/><br/><label>ISBN: </label>9781422101674 1422101673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).
<br/><br/><label>LC Class. No.: </label>HD69  / .B7K86 2007