TY  - BOOK
AU  - Kumar,Nirmalya
AU  - Steenkamp,Jan-Benedict E.M.
TI  - Private label strategy: how to meet the store brand challenge 
SN  - 9781422101674
AV  - HD69 .B7K86 2007
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index; Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?; Marketing & International Business
ER  -