TY - BOOK AU - Crawford,Merle AU - Benedetto,Anthony Di TI - New products management SN - 9780071263368, 0071263365 AV - HF5415.153 .C72 2008 U1 - 658.575 PY - 2008/// CY - Boston PB - McGraw-Hill/Irwin KW - New products KW - Management ER -