Kotler, Philip <br/><br/>
A framework for marketing management / 
Philip Kotler and Kevin Lane Keller 
 - 3rd ed. 
 - New Delhi :  Pearson Education,  c2007. 
 - 382 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>8131716716 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K636 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87f