TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - A framework for marketing management
SN  - 8131716716
AV  - HF5415.13 .K636 2007
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Management
ER  -