Kellogg on advertising & media :  the Kellogg School of Management / 
edited by Bobby J. Calder 
 - Hoboken, N.J. :  John Wiley,  c2008. 
 - xi, 292 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780470119860 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .K46 2008