Stone, Bob Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs - 8th ed. - New York : McGraw-Hill, c2008. - xxviii, 663 p. : ill. ; 25 cm. ISBN: 9780071458290 LCCN: Subjects--Topical Terms: Direct marketing LC Class. No.: HF5415.126 / .S757 2008 Dewey Class. No.: 658.872 / S877s