TY  - BOOK
AU  - Stone,Bob
AU  - Jacobs,Ron
TI  - Successful direct marketing methods: interactive, database, and customer-based marketing for digital age 
SN  - 9780071458290
AV  - HF5415.126 .S757 2008
U1  - 658.872 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Direct marketing
ER  -