Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns and Ronald F. Bush 
 - 5th ed. 
 - New Delhi :  Pearson Education,  c2006. 
 - 665 p. :  26 cm. 
<br/><br/><label>ISBN: </label>813170937x 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Spss for<br/>Windows.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B779 2006 
<br/><br/><label>Dewey Class. No.: </label>658.83  / B963m