Kotler, Philip Principles of marketing / Philip Kotler and Gary Armstrong - 13th ed. - Upper Saddle River, NJ : Prentice-Hall, c2010. - xxiii, 613, [105] p. : ill. ; 29 cm. ISBN: 9780136079415, 0136079415 LCCN: Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .K636 2008 Dewey Class. No.: 658.8 / K87p