Malhotra, Naresh K. Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash - 5th ed. - New Delhi : Dorling Kindersley(India)/Pearson, c2009. - xxxi, 85 p. : ill. ; 28 cm. ISBN: 9788131723173 LCCN: Subjects--Topical Terms: Marketing research Marketing researchMethodology LC Class. No.: HF5415.2 / .M29 2009