TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Dash,Satyabhusan
TI  - Marketing research: an applied orientation 
SN  - 9788131723173
AV  - HF5415.2 .M29 2009
PY  - 2009///
CY  - New Delhi
PB  - Dorling Kindersley(India)/Pearson
KW  - Marketing research Marketing research
KW  - Methodology
ER  -