Kerin, Roger A. Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius - 3rd ed. - Boston : McGraw-Hill/Irwin, c2009. - xli, 493 p. : ill., maps. ; 28 cm. ISBN: 9780073381060, 0073381063 LCCN: Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .K452 2009 Dewey Class. No.: 658.8 / K39m