TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing: the core 
SN  - 9780073381060, 0073381063
AV  - HF5415 .K452 2009
U1  - 658.8 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
ER  -