Calkins, Tim Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins - Chennai, India : Palgrave Macmillan, c2008. - xi, 172 p. ; ill. ; 24 cm. ISBN: 9780230607576 LCCN: Subjects--Topical Terms: MarketingPlanning LC Class. No.: HF5415.13 / .C253 2008 Dewey Class. No.: 658.802 / C155b