TY  - BOOK
AU  - Fisk,Raymond P.
AU  - Grove, Stephen J.
AU  - John, Joby,
TI  - Interactive services marketing
SN  - 9780618641802
AV  - HD9980.5 .F57 2008
U1  - 658.8 
PY  - 2008///
CY  - Boston
PB  - Houghton Mifflin
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; Management; Marketing & International Business
ER  -