Lele, Milind M. Monopoly rules : how to find, capture, and control the most lucrative markets in any business / Milind M. Lele - New York : Crown Business, c2005. - 223 p. ; 22 cm. ISBN: 9781400049721 LCCN: Subjects--Topical Terms: New productsManagementProduct life cycle LC Class. No.: HF5415.153 / .L43 2005