TY  - BOOK
AU  - Lele,Milind M.
TI  - Monopoly rules: how to find, capture, and control the most lucrative markets in any business 
SN  - 9781400049721
AV  - HF5415.153 .L43 2005
PY  - 2005///
CY  - New York
PB  - Crown Business
KW  - New products
KW  - Management
KW  - Product life cycle
ER  -