Malhotra, Naresh K. Marketing research : an applied orientation / Naresh K. Malhotra - 6th ed. - Boston : Pearson, c2010. - 929p. : ill. ; 28 cm. ISBN: 9780136094234 LCCN: Subjects--Topical Terms: Marketing research Marketing researchMethodology LC Class. No.: HF5415.2 / .M29 2010 Dewey Class. No.: 658.83 / M249m