TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780136094234
AV  - HF5415.2 .M29 2010
U1  - 658.83 
PY  - 2010///
CY  - Boston
PB  - Pearson
KW  - Marketing research Marketing research
KW  - Methodology
ER  -