Jain, Subhash C. <br/><br/>
Marketing planning and strategy / 
Subhash C. Jain and George T. Haley 
 - 8th ed. 
 - Mason, OH :  Cengage Learning,  c2009. 
 - xvii, 643 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9781426639074 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .J35 2009