TY  - BOOK
AU  - Jain,Subhash C.
AU  - Haley,George T.
TI  - Marketing planning and strategy
SN  - 9781426639074
AV  - HF5415.13 .J35 2009
PY  - 2009///
CY  - Mason, OH
PB  - Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -